So, do you really want to put your brand at risk by accepting: 1) accidental or incidental contamination, 2) intentional contamination, 3) economically motivated fraud, 4) sole-source ingredient supplier, or 5) anti everything campaigns? The food industry is losing the public relations battle to loud-mouth consumer advocacy groups and mindless federal and state regulatory agencies.
Why is this the case? We earned it! This talk will focus on everyday failures that keep worming into consumer’s brains. Some light-hearted examples will be presented to give you a chuckle while we contemplate conceding defeat.
Parking
- Park in the employee parking ramp or surface parking
- Follow signs to enter through the employee entrance
- Please be prepared to show a photo ID
