2026-12-9 – Sweet History of Betty Crocker

The Sweet History of Betty Crocker Baking

Holiday Networking and History at General Mills

The Sweet History of Betty Crocker Baking

Get into the holiday spirit with the Minnesota Section of IFT at General Mills! This festive evening is hosted in partnership with the MN-IFT New Connections Committee.

Connect with fellow food industry and academic professionals while you decorate cookies, test your knowledge with Betty Crocker trivia, and enjoy a special presentation from Natasha Bruns, Senior Corporate Archivist at General Mills. Natasha will take us behind the scenes of the General Mills archives to share the history and innovation behind one of America’s most iconic baking brands.

Don’t miss your chance to take home exclusive Betty Crocker giveaways! Come to grow your network, show off your Betty Crocker knowledge, or just enjoy some holiday cheer. This is one evening you won’t want to miss.

Event Highlights

Cookie decorating
Betty Crocker trivia
A presentation on Betty Crocker’s history from General Mills Senior Corporate Archivist Natasha Bruns
Exclusive Betty Crocker giveaways
Networking with food industry and academic professionals

Speaking:

Speaker Natasha Bruns Senior Corporate Archivist General Mills

Read Bio

Natasha Bruns is the Senior Corporate Archivist at General Mills, where she looks after the company’s brand history. That history covers more than 160 years and includes Betty Crocker, Cheerios, Wheaties and Bisquick. The General Mills Archives was founded in 1981 and holds more than 10,000 items, including original packaging, vintage print advertising, classic Betty Crocker cookbooks and decades of letters written to Betty Crocker by home bakers. Natasha and her team use this collection to answer brand history questions, support marketing and innovation teams, and share General Mills’ story through tours and presentations. Her work focuses on how iconic brands have listened to consumers, built trust and changed over time, and she makes sure today’s work is preserved for future generations. Before joining General Mills, Natasha worked on archival, museum and digital exhibit projects, including online exhibits with the University of Minnesota Libraries and work at the Neville Public Museum.

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